Well, it didn’t take long for some college football coach to take advantage of the new NCAA rules on student/athlete endorsements. And is it a big surprise that it would be Nick Saban, the winningest coach in college football history, and the highest paid public servant in the state of Alabama. At the Texas High School Football Coaches annual convention last week, Saban noted that incoming Alabama superrecruit QB Bryce Young has already “looked at ungodly sums of (endorsement) money” prior to taking a step onto the Tuscaloosa campus as a freshman. Young’s estimated $1.1 million in up-front endorsements is the result of last month’s lifting of rules restricting payments on name, image and likeness (NIL) rights to college athletes.
Saban’s incredulity regarding his high school gem’s immediate success in this new world reeks of hypocrisy. These new rules clearly give a recruiting advantage to big time programs like Alabama that can promise lots of TV and press exposure, which of course can translate to endorsement dollars. That message was not lost on those Texas high school football coaches. Roll Tide !
These new rules will just make the strong even stronger, and rob smaller programs of high school talent. Leave it to Nick Saban to lead the money charge. WHAT THE HECK !